Citas bibligráficas
Mercado, R., (2024). El valor percibido y la decisión de compra en los estudiantes de un centro de formación técnica de la ciudad de Chiclayo al 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/39644
Mercado, R., El valor percibido y la decisión de compra en los estudiantes de un centro de formación técnica de la ciudad de Chiclayo al 2023 [Tesis]. PE: Universidad Privada del Norte; 2024. https://hdl.handle.net/11537/39644
@misc{renati/1689966,
title = "El valor percibido y la decisión de compra en los estudiantes de un centro de formación técnica de la ciudad de Chiclayo al 2023",
author = "Mercado Fanning, Roxana Lucia",
publisher = "Universidad Privada del Norte",
year = "2024"
}
The objective of the research was to determine the relationship between the perceived value and the purchase decision in the students of the technical training center of the city of Chiclayo in 2023. To specify this, a quantitative, non-experimental, descriptive correlational research was carried out. The sample determined with the formula for finite populations was made up of 221 students who met the inclusion criteria. The technique used was the survey, applying a valid and reliable questionnaire. The results show that 51.1% of the students agree with both the perceived value and the purchase decision, while only 4.5% show disagreement. The result was that there is a significant relationship between the perceived value and the purchase decision, with a Spearman correlation coefficient of 0.743, which indicates that, if the value provided, the purchase decision will be even greater. Likewise, a p value of 0.000 is presented, which is < 0.05, so the hypothesis is accepted. Identifying that there is a significant relationship between the dimensions: quality value, emotional value, price value and social value with the students' purchase decision. It is concluded that there is a significant relationship between perceived value and the purchase decision in technical training students in the city of Chiclayo in 2023.
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