Citas bibligráficas
Rodriguez, K., Yupanqui, L. (2022). Influencia de la imagen corporativa en el posicionamiento de la marca Distribuidora Yerika, Trujillo, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/29927
Rodriguez, K., Yupanqui, L. Influencia de la imagen corporativa en el posicionamiento de la marca Distribuidora Yerika, Trujillo, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/29927
@misc{renati/1688967,
title = "Influencia de la imagen corporativa en el posicionamiento de la marca Distribuidora Yerika, Trujillo, 2021",
author = "Yupanqui Reyes, Lidia Fiorella",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The study called "Influence of the corporate image in the positioning of the brand Distribuidora Yerika, Trujillo, 2021", whose main objective is: To determine how the corporate image influences the positioning of Distribuidora Yerika, Trujillo, 2021. The study is descriptive and has a non-experimental cross-sectional design with mixed statistics. This research is developed in conjunction with Distribuidora Yerika, a company dedicated for more than 20 years in the Trujillo market marketing and distributing beverages prioritizing good service and meeting the needs of its customers. The sample consisted of 79 frequent customers of the company. For data collection, a questionnaire was developed consisting of 24 items under the Likert scale with a reliability level for the Corporate Image variable of 0.972 and for Positioning of 0.974. Likewise, a direct and positive relationship was established between both variables (00.817) by means of the nonparametric Rho Spearman test. Being the level of bilateral significance p=0.000< 0.05, therefore, the alternative hypothesis is accepted: There is a positive and significant influence of the Corporate Image on the Positioning of Distribuidora Yerika, Trujillo 2021.
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.