Citas bibligráficas
Bolaños, V., Cueva, R. (2018). Modelo estratégico y su influencia en la gestión comercial en la empresa Lauri S. A. C, ciudad de Trujillo, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14301
Bolaños, V., Cueva, R. Modelo estratégico y su influencia en la gestión comercial en la empresa Lauri S. A. C, ciudad de Trujillo, 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14301
@misc{renati/1688089,
title = "Modelo estratégico y su influencia en la gestión comercial en la empresa Lauri S. A. C, ciudad de Trujillo, 2017",
author = "Cueva Vargas, Ricardo Gonzalo",
publisher = "Universidad Privada del Norte",
year = "2018"
}
This research is applied and is focused on the processes, workers and external clients that make up the commercial management, having as objective to determine the influence of a strategic model, in the commercial management. Likewise, the research responds to the deficiencies found in the commercial area through a strategic model that acts as an action plan, which has allowed compliance to 100% of its objectives reducing the time of your processes in 14%. Making a contrast with the research, a reduction of time was obtained in the process of tracking stock of 100% of the hours and extra cost. It can be said that the results were positive in the two investigations, the relationships regarding the positive economic impact generated by the strategies outlined in the plans of the presented background are 100%, so the truth of the improvement produced by a strategic model in the management of the area. Finally, the results show that the current value of the investment is S /. 2717.98; a gain value of S /. 0.62 for each S / .1.00 invested and a TIR of 25.05%.
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