Citas bibligráficas
Alvarado, M., Zúñiga, F. (2018). Análisis del marketing digital para el diseño de un aplicativo móvil de las discotecas en el distrito de Los Olivos, Lima, 2017-2018 [Trabajo de suficiencia profesional, Universidad Privada del Norte]. https://hdl.handle.net/11537/14325
Alvarado, M., Zúñiga, F. Análisis del marketing digital para el diseño de un aplicativo móvil de las discotecas en el distrito de Los Olivos, Lima, 2017-2018 [Trabajo de suficiencia profesional]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14325
@misc{renati/1686569,
title = "Análisis del marketing digital para el diseño de un aplicativo móvil de las discotecas en el distrito de Los Olivos, Lima, 2017-2018",
author = "Zúñiga Santiago, Fernando",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT With the presentation of a research paper, the aim is to analyze how digital marketing relates to the design of a mobile advertising application for nightclubs in the Olivos district, Lima, 2017-2018. For that reason, in the analysis of the problematic reality, it was possible to visualize the tendencies of the current world that shows a horizon full of perspectives that help the companies of the area of discotheques in the search of their evolution as a commercial unit. National and international precedents were included to support the study problem and tangentially to disclose the positive impact of the different strategies of the companies that use digital marketing, and that can help motivate them company or business has to evolve today. With the different justifications that are found, the premise of the importance of using digital marketing in the expansion and commercial support is strengthened. With the theoretical search, the spectrum of tools that can be used in digital marketing was broadened, as well as to set goals such as finding the positioning of the clubs and publicizing their products and services, as a way to improve their profitability and enrichment of your intangible called brand. The research methodology was applied, nonexperimental design, within the quantitative approach. Finally, with the recommendations and conclusions will be made to see the entrepreneurs in the area of discotheques the profitability in numbers the break of the balance point in their favor, that with an investment with low costs made through digital marketing generates a greater profitability as it is the design of a mobile application (App).
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.