Citas bibligráficas
Ibañez, V., (2018). La estrategia de innovación y su influencia en el desarrollo de la cultura innovadora en las pymes exportadoras de jugo de fruta de Lima metropolitana en el periodo del 2015 al 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14066
Ibañez, V., La estrategia de innovación y su influencia en el desarrollo de la cultura innovadora en las pymes exportadoras de jugo de fruta de Lima metropolitana en el periodo del 2015 al 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14066
@mastersthesis{renati/1684600,
title = "La estrategia de innovación y su influencia en el desarrollo de la cultura innovadora en las pymes exportadoras de jugo de fruta de Lima metropolitana en el periodo del 2015 al 2017",
author = "Ibañez Alvarado, Verónica Mercedes",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT Currently, the generation of added value becomes a priority, through activities that meet market needs and improve competitiveness in an organization. In this context, the innovation strategy becomes an undeniable tool for the generation of added value at the business level. The export of fruit juices is a productive and generating activity of added value, however, it has a participation in the international market amounting to 1,269% of world exports of fruit juice. For this reason, the objective of the present investigation is to determine the influence of the innovation strategy in the development of the innovative culture in pymes exporting fruit juice from Metropolitan Lima in the period from 2015 to 2017. The present investigation has a quantitative approach, with a cross-sectional, descriptive, correlational, non-experimental design. When the study was carried out, the technique of the structured survey questionnaire applied to pymes exporting fruit juice from Metropolitan Lima was used; documentary analysis such as theoretical information, academic information and databases; analysis tools such as growth rates, proportions, simple averages, weighted averages, frequencies and technical tools for statistical application. As a result of the research it is found that the deployment of the innovation strategy contributes to a greater extent to the development of the innovative culture in pymes exporting fruit juice from Metropolitan Lima and maintaining planned and structured strategies in terms of innovation, allows for an execution strategic oriented to obtain the strategic objectives proposed by the companies, strengthening an innovative culture that promotes the development of sustainable competitive advantages.
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