Citas bibligráficas
Figueroa, J., Muñoz, M. (2024). Relación de la calidad del servicio y la fidelización del cliente de la empresa Dimensión 3.0, Lima 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/39507
Figueroa, J., Muñoz, M. Relación de la calidad del servicio y la fidelización del cliente de la empresa Dimensión 3.0, Lima 2023 [Tesis]. PE: Universidad Privada del Norte; 2024. https://hdl.handle.net/11537/39507
@misc{renati/1683624,
title = "Relación de la calidad del servicio y la fidelización del cliente de la empresa Dimensión 3.0, Lima 2023",
author = "Muñoz Rojas, Maira Jhasmin",
publisher = "Universidad Privada del Norte",
year = "2024"
}
The objective of this research is to determine the relationship between service quality and customer loyalty of the company Dimensión 3.0, Lima 2023. The methodology used was a quantitative approach, type of study applied, non-experimental design and correlational level. The population was made up of 79 students from the current courses and workshops in December, with a sample of 66 students. The technique used to collect information was the survey and as an instrument the questionnaire, which was made up of 35 items with the Likert rating scale, the software with which the data was processed was SPSS version 27. The results show that, If there is a relationship between the variables quality of service and customer loyalty in the company Dimensión 3.0, Lima 2023, with a significance level of 0.002 and a correlation coefficient of 0.510, indicating a moderate and positive relationship. It was concluded that there is a moderate positive correlation between the variables, establishing that the higher the quality of the service, the greater the customer loyalty.
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