Bibliographic citations
Castro, T., (2022). La influencia del valor percibido en la intención de compra, en clientes de la empresa Autonort, de la ciudad de Trujillo, en el año 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32484
Castro, T., La influencia del valor percibido en la intención de compra, en clientes de la empresa Autonort, de la ciudad de Trujillo, en el año 2022 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32484
@mastersthesis{renati/1683144,
title = "La influencia del valor percibido en la intención de compra, en clientes de la empresa Autonort, de la ciudad de Trujillo, en el año 2022",
author = "Castro Malaver, Tatiana Mayte",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The present investigation has had as objective to determine the influence of the perceived value in the purchase intention, in clients of the company Autonort, of the city of Trujillo, in the year 2022. The type of the investigation has a quantitative approach, reaching a level explanatory, whose design is non-experimental and transversal in nature. The population was constituted by 415 clients of the Autonort dealership who reside in the city of Trujillo, and acquired a Toyota brand vehicle in the months of May to July of the present. Applying the formula for the calculation of a finite sample, a selection of 200 clients is deduced, to whom a survey was applied; using the Likert scale in the online questionnaire instrument. Through the regression analysis, it was shown that there is a significant influence of the perceived value on the purchase intention, in Autonort customers, in the city of Trujillo. An R square of 0.294 was obtained, which means that the perceived value variable explains 29.4% of the purchase intention. Likewise, only the social value dimension has a significant influence on the purchase intention, with a value of Sig =0.000 (0.000 < 0.05). On the other hand, applying Spearman, a connection value of 0.211 was obtained, and a value of Sig= 0.003 (0.000 < 0.05), which means that there are connections between both variables, which means that the variables perceived value and purchase intention, are related in a positive and significant way.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.