Bibliographic citations
Alvarado, L., (2019). Percepción del marketing ecológico de las empresas embotelladoras de bebidas gaseosas de la ciudad de Trujillo, en el año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14999
Alvarado, L., Percepción del marketing ecológico de las empresas embotelladoras de bebidas gaseosas de la ciudad de Trujillo, en el año 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/14999
@misc{renati/1679602,
title = "Percepción del marketing ecológico de las empresas embotelladoras de bebidas gaseosas de la ciudad de Trujillo, en el año 2018",
author = "Alvarado Tapia, Luis Alonso",
publisher = "Universidad Privada del Norte",
year = "2019"
}
ABSTRACT The purpose of the research was to determine the perception of the ecological marketing of the bottling companies of soft drinks of the city of Trujillo by their consumers. The study was non-experimental and the descriptive design of a single cell. In the present investigation, 366 people were selected through simple random sampling for convenience; a questionnaire has been used and validated to collect field information; the data obtained were processed through the statistical software for social sciences SPSS V23. The results found are shown in tables and statistical figures in an orderly and detailed manner. As for the result obtained on the perception of the ecological marketing of the bottling companies of soft drinks of the city of Trujillo, in the year 2018 according to the Alfa de Cronbach which is 0.95 which corresponds to the excellent level It is concluded that, 21% always know about the ecological problems generated by the companies, soda bottling plants, 20.5% almost always know the ecological problems, and 19% know at a regular level, as well as 18.3% almost never have that information and 20.8% do not know about the ecological problems. It is recommended that the bottling companies should be informed about the application of ecological marketing, in order to obtain a high perception and inculcate their customers with green awareness, so that they begin to acquire more eco-friendly products that contribute to the preservation of the environment. KEYWORDS: Ecological marketing, consumers, soft drinks, environmental pollution.
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