Citas bibligráficas
Rios, S., (2023). El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35418
Rios, S., El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35418
@misc{renati/1677838,
title = "El marketing digital y el uso de las TICs en las billeteras digitales en el distrito de Comas, periodo 2022-2023",
author = "Rios Benites, Sofia Mabel",
publisher = "Universidad Privada del Norte",
year = "2023"
}
This research work deals with Digital Marketing and the use of Information and Communication Technologies in Digital Wallets in the District of Comas, with the main objective of identifying the relationship between Digital Marketing and the Use of ICT in Digital Wallets in the District of Comas - Period 2023. Also, the methodology developed in the research is of basic type, with a quantitative approach, whose scope is descriptive - correlational level. In order to fulfil the objective, the survey was chosen as an instrument and the questionnaire as a tool, which was carried out among the different people residing in the district of Comas, with a population of 92,952 inhabitants of the district of Comas and a total of 384 people as a sample. The findings in the present investigation were through descriptive and inferential statistics, giving a correlation result of 0.496 between the variables, confirming the general hypothesis that has a medium level of positive correlation and the specific hypotheses with a weak level of correlation, thanks to this it will be possible to observe the relationship between Digital Marketing and the Use of ICTs in Digital Wallets at present.
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