Citas bibligráficas
Auqui, J., Velazco, B. (2024). Plan de marketing digital para el incremento del volumen de ventas de la marca SARAA en la empresa Corporación Leosar S. A. C. 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/39154
Auqui, J., Velazco, B. Plan de marketing digital para el incremento del volumen de ventas de la marca SARAA en la empresa Corporación Leosar S. A. C. 2023 [Tesis]. PE: Universidad Privada del Norte; 2024. https://hdl.handle.net/11537/39154
@misc{renati/1677704,
title = "Plan de marketing digital para el incremento del volumen de ventas de la marca SARAA en la empresa Corporación Leosar S. A. C. 2023",
author = "Velazco Avalos, Brenda Gladys",
publisher = "Universidad Privada del Norte",
year = "2024"
}
The purpose of this research was to implement a digital marketing plan to increase the volume of SARAA brand peaches using different strategies for the company Corporación Leosar S.A.C. This study took place in a post-pandemic context using social networks that showed exponential growth and were the only way to contact the outside world due to the quarantine. The methodology had a quantitative, applied approach, with a quasi-experimental and longitudinal design. The information was processed in a database, using numerical measurements and Microsoft Excel tools. The population was represented by the sales volume of the years 2022 and 2023. A digital marketing plan was implemented, making the most of its digital tools, resulting in the effectiveness of campaigns on Facebook as a channel to converge in the use of WhatsApp and make sales, capturing the attention of 1,338 people, of which 20% made the purchase, achieving a 62% increase in sales volume in 2023. This result suggests that investments in advertising and promotion on Facebook generate a positive return in terms of visibility and reach.
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