Citas bibligráficas
Tenorio, M., (2022). El marketing digital y su relación con la captación de clientes en la empresa Oxígeno Christian SAC, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32930
Tenorio, M., El marketing digital y su relación con la captación de clientes en la empresa Oxígeno Christian SAC, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32930
@misc{renati/1676135,
title = "El marketing digital y su relación con la captación de clientes en la empresa Oxígeno Christian SAC, 2021",
author = "Tenorio Penachi, Mariela Liset",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The present research aimed to determine the relationship between Digital Marketing and customer acquisition in the company Oxígeno Christian SAC; for which the study was based on a quantitative approach methodology, correlational scope, non-experimental cross-sectional design, using as an instrument a questionnaire composed of 28 items, which are aligned to the dimensions web marketing, email marketing, social media marketing, knowledge of needs, knowledge of supply and differentiated service. In turn, by means of a simple probability sampling for finite populations, 81 clients of the company analyzed were considered as a sample, with the survey as the data collection technique and the questionnaire as the instrument. For the data analysis, 3 stages were considered (reliability, descriptive and inferential analysis), obtaining in the first instance a Cronbach's Alpha coefficient equal to 0.976. The author was able to conclude that there is a relationship between both research variables in the context studied, thanks to obtaining a sig. value equal to 0.000 and a Spearman's Rho correlation coefficient equal to 0.717. In turn, it was possible to accept the three specific hypotheses proposed, which referred to positive correlations between the dimensions of the independent variable versus customer acquisition.Key words: Digital marketing, Customer acquisition, Technologies.
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