Citas bibligráficas
Mozombite, V., Neyra, G. (2015). Estrategia de internacionalización para lograr el posicionamiento de la marca “Mr. Luca’s” en el mercado Fast Food de Curitiba - Brasil, en el año 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/7997
Mozombite, V., Neyra, G. Estrategia de internacionalización para lograr el posicionamiento de la marca “Mr. Luca’s” en el mercado Fast Food de Curitiba - Brasil, en el año 2015 [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/7997
@misc{renati/1675800,
title = "Estrategia de internacionalización para lograr el posicionamiento de la marca “Mr. Luca’s” en el mercado Fast Food de Curitiba - Brasil, en el año 2015",
author = "Neyra Oliveira, Guilherme",
publisher = "Universidad Privada del Norte",
year = "2015"
}
ABSTRACT The following investigation was made about the company “Mr. Luca’s” that is established in Trujillo. This company started with 10 workers, having a strategic place since 2011; whose owners are Carlos Mestanza and Luis Cava Arbaiza. The company was founded with the goal of develop a great business opportunity and a great place to work. After accomplished their goal, the company propose to develop their concept to franchise, that’s why an analysis was made and it permitted identify which key factors should be keep doing; the traditional Peruvian theme as their image to the public as their variety of sandwiches and their variety of flavors. For the following investigation was used an transactional design, because was only collected essential data for the investigation; in addition polls and interviews were made to get the data. During the data’s analysis, the results were interpreted in a quantitative way. And we could see that the concept and the theme of the brand were well accepted by the Curitiba’s population, but, in the other hand, the company would have some difficulties because the population would not memorize the name of the company and making harder to get a market position, that’s why in this investigation there are some proposals about strategies that would help to franchise.
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