Citas bibligráficas
Coronado, D., Diaz, G. (2022). Herramientas de marketing basadas en el modelo de las 4Ps en la empresa Lukear SAC en el periodo 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31398
Coronado, D., Diaz, G. Herramientas de marketing basadas en el modelo de las 4Ps en la empresa Lukear SAC en el periodo 2020 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31398
@misc{renati/1675322,
title = "Herramientas de marketing basadas en el modelo de las 4Ps en la empresa Lukear SAC en el periodo 2020",
author = "Diaz Castro, Gian Marco",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective of this study is to describe the marketing tools based on the 4Ps model that must be developed in the company Lukear SAC in the 2020 period. In the methodology, the research design is: descriptive, cross-sectional and non-experimental. The sample is census and was made up of 20 collaborators who work in a company in the retail sector, the collection techniques used are the survey, interview and observation, the instrument was validated by experts from the UPN. The results obtained are shown in tables and graphs. The results obtained were: in the product dimension, it reached the most important position with a valuation of 90% in the quality indicator, in the price dimension it obtained a high position with a valuation of 75% in competitiveness, the place dimension reached a valuation of 80% in relation to clients in a virtual way and finally the promotion dimension achieved a valuation of 90% with the e-commerce and public relations indicator. It was concluded that the dimension with the greatest incidence is the product dimension, followed by promotion, continuing with place, and finally, with less force, the price dimension. The general research question is answered.
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