Bibliographic citations
Cornejo, S., (2015). Oportunidad de negocio para la exportación de productos de limpieza en la empresa Dkasa hacia el mercado de Guayaquil – Ecuador en el año 2015. [Tesis, Universidad Privada Del Norte]. https://hdl.handle.net/11537/11027
Cornejo, S., Oportunidad de negocio para la exportación de productos de limpieza en la empresa Dkasa hacia el mercado de Guayaquil – Ecuador en el año 2015. [Tesis]. PE: Universidad Privada Del Norte; 2015. https://hdl.handle.net/11537/11027
@misc{renati/1674314,
title = "Oportunidad de negocio para la exportación de productos de limpieza en la empresa Dkasa hacia el mercado de Guayaquil – Ecuador en el año 2015.",
author = "Cornejo Fhon, Sergio Alonso",
publisher = "Universidad Privada Del Norte",
year = "2015"
}
The export of Peruvian cleaning products has grown significantly in the last five years, especially in markets such as Colombia, Chile, Bolivia and Ecuador. This makes this market increasingly attractive to new companies that want to invest in the export of this type of product and grow their business. One company is the company Dkasa, a Peruvian company, young in the market but leaders in the C sector in Peru. Dkasa is a dynamic and creative company that radiates energy, is clean, bright, and although it’s a young company it has formal strength, inspires confidence and experience, because it is backed by the know-how that has Drokasa Peru SA with over 60 years of experience managing mechanical cleaning products on the market. The importance of this study is to implement a business plan for the successful export of cleaning products of Dkasa to the market in Guayaquil, Ecuador, with the aim of generating profits for the company and increasing employment. To do this, an analysis of competitiveness and export the business offer was made, strategically analyzed the company, the variables that affect the export process was studied, a business plan was developed in the Ecuadorian market and finally was made the export management company and financial analysis for the next five years. The results of this study found that designing a business plan for the company Dkasa will allow to properly take advantage of opportunities in the Ecuadorian market for their products. Their market share of their products is 90% of the total market, and with the productivity capacity that they have today, the company will make sales of US$376 663 just with one type of product and in the first year.
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