Citas bibligráficas
Casasola, Y., Diaz, M., Julon, E., Pereyra, C., Ubillus, J. (2021). Planeamiento estratégico para la empresa de sal Daira S.A.C. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/21111
Casasola, Y., Diaz, M., Julon, E., Pereyra, C., Ubillus, J. Planeamiento estratégico para la empresa de sal Daira S.A.C. []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/21111
@mastersthesis{renati/1664712,
title = "Planeamiento estratégico para la empresa de sal Daira S.A.C.",
author = "Ubillus Perez, Jean Manuel",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
This document is the Strategic Planning will contribute to the sustainable growth of the Salt industry through the proper use of technology both in the extraction and in the production and distribution of the product, that is, throughout the supply chain. However, it is worth highlighting the great potential of the industry specifically in the north of the country both in the extraction of the input as well as the development of laws and regulations in favor of salt extractors, specifically in the city of Piura, which despite being In the year 2020 this product is still obtained by hand. One of the most important opportunities for improvement in the company Daira S.A.C. as well as in the industry is the lack of an established marketing strategy, to differentiate the product portfolio and the segmentation to which it is addressed, we will see that Daira S.A.C. has a portfolio of interesting and profitable products, which together with the correct marketing can exceed the sales goals established in the following years. Regarding the Peruvian market, there is still a lot of market to cover, together with this the income of imported salt has been seen in the last 3 years throughout our territory, which being of the same quality competes on a large scale in addition to the credit issue with wholesale supermarkets, largely displacing the small and medium-sized salt production company. Another very important point is the negative aspects that are affecting the industry, both in the increase in production of adulterated salt, as well as the incorrect use as raw material for the production of cocaine hydrochloride in our Peruvian jungle.
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