Citas bibligráficas
Aguilar, W., Tejada, M., Velásquez, L. (2023). Modelo prolab: ComoEnCasa, plataforma para comprar y ofertar comida hecha en casa [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/26398
Aguilar, W., Tejada, M., Velásquez, L. Modelo prolab: ComoEnCasa, plataforma para comprar y ofertar comida hecha en casa []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/26398
@mastersthesis{renati/1657665,
title = "Modelo prolab: ComoEnCasa, plataforma para comprar y ofertar comida hecha en casa",
author = "Velásquez Cardeña, Leonor Luisa",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Given the need to provide a specialized solution within the food industry, many delivery companies have emerged in Peru, however, these multilateral platforms only offer intermediation with their partners, local restaurants to their customers, which involves a delivery cost and a long delivery time. The objective of this solution proposal is to provide a disruptive model for the working people of the city of Arequipa, who cannot prepare their own diet despite being at home, due to working hours or because of the little time they have to go out to eat or order a delivery in Arequipa. On the other hand, there are people who have availability of time and operational resources who prepare food at home and can offer plates of food for sale. The proposed solution is an application that will serve as an intermediary between users and providers of homemade food; which was validated with two hypotheses that allowed us to develop the desirability part of the business model through prototype tests and surveys. For the validation of the feasibility based on the marketing plan, the Montecarlo simulation was carried out, obtaining an efficiency of 72%. According to the financial evaluation that was carried out based on the projected cash flows, using a discount rate of 15.19%, since it is the weighted average cost of capital (WACC) rate, a NPV of S/. 932,437.36 in a period of 5 years and an IRR of 45.00%, it should be noted, the discounted cash flows begin to be positive in the second year of operation. In addition, a social benefit of 1.4 million soles is generated in the first year of operation.
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