Citas bibligráficas
Gomez, M., Manosalva, S., Briones, C., Arribasplata, O. (2024). Business Consulting - La Tinka S.A. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/29428
Gomez, M., Manosalva, S., Briones, C., Arribasplata, O. Business Consulting - La Tinka S.A. []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/29428
@mastersthesis{renati/1657290,
title = "Business Consulting - La Tinka S.A.",
author = "Arribasplata Zavala, Omar André",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
The thesis addresses the improvement of the operational efficiency of La Tinka S.A., a leader in lotteries and sports betting in Peru. Based on a comprehensive analysis of the external and internal environment using methodologies such as CANVAS, Porter's Five Forces, PESTE, AMOFHIT and external MEFE and internal MEFI factor evaluation matrices, the main problem was identified as the lack of standardization and automation in key processes, which generates a high dependence on specialized personnel and exposes the company to risks in operational continuity. Additionally, deficiencies were found in inventory and supplier management, and in the absence of performance indicators, which affects strategic decision- making. To solve these problems, three alternatives were evaluated: process redesign, supply chain optimization and project management restructuring. Process redesign was the option selected due to its ability to improve operational efficiency and reduce costs. The implementation plan proposes the use of the Balanced Scorecard to align the strategy with operational objectives, with a projected reduction of 2.1% in operating costs over five years. In the financial assessment, three scenarios were calculated: pessimistic, neutral and optimistic. In the optimistic scenario, a Net Present Value (NPV) of S/ 1,192,810.15 and an Internal Rate of Return (IRR) of 135.96% are projected, with a one-year investment recovery period. The proposal will allow La Tinka to optimize its operations and consolidate its leadership in the Peruvian market.
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