Citas bibligráficas
Sebastiani, C., (2023). Soluciones digitales (UX y UI) en el diseño de la identidad visual de marcas [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24849
Sebastiani, C., Soluciones digitales (UX y UI) en el diseño de la identidad visual de marcas []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24849
@misc{renati/15314,
title = "Soluciones digitales (UX y UI) en el diseño de la identidad visual de marcas",
author = "Sebastiani Chávarri, Carlos Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
This work of professional sufficiency describes three design projects carried out during 2017 and 2022 and demonstrate the roles of graphic design, from art direction, design project management, visual identity and branding, digital production, web design with UX and UI approaches for websites, intranets, extranets, multimedia kiosks, mobile applications (APPs) and campaigns for social networks. Each of the selected projects contributes to the achievement of communicational, informational, promotional, positioning and business objectives to improve the relationship between brands and their users. PROMPERÚ's Perú Travel webpage positions the country as an important inbound tourism destination and has been recognized by the World Travel Awards in 2022 as the best webpage for a tourism authority in Latin America and in 2021 as the best webpage for a tourism authority in the world. Banco de Crédito del Perú´s Mobile Banking APP has improved the user experience and the relationship with their finances by allowing them to digitize activities that were previously carried out in person. The redesign of Yape's APP, as well as its visual identity, strengthens its positioning in the national market and extends its contribution to the financial inclusion and microfinance of the 10 million users of this solution.
IMPORTANTE
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