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Hidalgo, C., Guazzotti, M. (2021). Alavena, nutrición instantánea [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13853
Hidalgo, C., Guazzotti, M. Alavena, nutrición instantánea []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13853
@misc{renati/1442976,
title = "Alavena, nutrición instantánea",
author = "Guazzotti Fiocco, Marcello Alessio",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Alavena, nutrición instantánea
Keywords: Advertising campaigns; Positioning (Advertising); Trademarks; Oats; Campañas publicitarias; Posicionamiento (Publicidad); Marcas comerciales; Avena
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Alavena es una avena instantánea, saludable y nutritiva. Está elaborada con 100% granos de avena y enriquecida con Quinua y Kiwicha. Implica una muy fácil preparación, en 90 segundos está lista para consumir. Se puede disfrutar en 4 sabores: manzana y canela, naranja y miel, nueces y pasas y chocolate. El presente trabajo tiene como finalidad la creación de la marca, el diseño de sus empaques y una campaña integral de comunicación online y offline. El objetivo es comunicar el lanzamiento de Alavena destacando sus beneficios diferenciales y desmitificar la idea de que la comida instantánea hace daño a la salud, transmitiendo una identidad fuerte, jovial y que genere confianza.
Alavena is a healthy and nutritious instant oatmeal. It is made with 100% oat grains and enriched with Quinoa and Kiwicha. It's preparation is very easy, in 90 seconds it's ready to consume. It can be enjoyed in 4 flavors: apple and cinnamon, orange and honey, walnuts and raisins, and chocolate. The purpose of this project includes the brand creation, the design of its packaging and an integral online and offline communication campaign. The objective is to communicate the launch of Alavena to the market, highlighting its differential benefits and breaking with the myth that instant food is not good for our health. The brand will communicate a strong, youthful and trust-generating identity.
Alavena is a healthy and nutritious instant oatmeal. It is made with 100% oat grains and enriched with Quinoa and Kiwicha. It's preparation is very easy, in 90 seconds it's ready to consume. It can be enjoyed in 4 flavors: apple and cinnamon, orange and honey, walnuts and raisins, and chocolate. The purpose of this project includes the brand creation, the design of its packaging and an integral online and offline communication campaign. The objective is to communicate the launch of Alavena to the market, highlighting its differential benefits and breaking with the myth that instant food is not good for our health. The brand will communicate a strong, youthful and trust-generating identity.
Link to repository: https://hdl.handle.net/20.500.12724/13853
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Gatjens Caceres, Christopher; Caro Vela, Laura; Vidurrizaga Costa, Rosario
Register date: 10-Aug-2021
This item is licensed under a Creative Commons License