Citas bibligráficas
Sandoval, M., (2022). Plan de negocios para implementar una empresa de producción y comercialización de bebidas espirituosas orgánicas [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15770
Sandoval, M., Plan de negocios para implementar una empresa de producción y comercialización de bebidas espirituosas orgánicas []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/15770
@misc{renati/1442925,
title = "Plan de negocios para implementar una empresa de producción y comercialización de bebidas espirituosas orgánicas",
author = "Sandoval Galjuf, Miryam Teresa",
publisher = "Universidad de Lima",
year = "2022"
}
Nowadays there is an upward trend of interest in consuming organic products that’s why we developed a natural liquor based on great tasting organic fruits. The topic that is developed in the business plan presented, is intended to publicize the various factors that affect the commercialization of artisan liquors based on organic fruits. l as the management model to carry out this project. This document is based on the diagnosis of the current situation of the consumption of organic beverages in Peru, guiding us from the global market situation, in order to obtain a clear idea of this new trend in the market. Below you will find the detail of the analysis of the characteristics that the product must have, the market to which it is directed, the marketing strategy that will be used to attract the right people in order to supply the demand, the capacity of the plant, and its most convenient location, as well as the technology that will be used, culminating with the economic and financial evaluation of the project.
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