Citas bibligráficas
Lopez, J., Mayca, F. (2024). Structural analysis and characterization of the fashion industry (fast fashion) in Peru [Universidad de Lima]. https://hdl.handle.net/20.500.12724/21472
Lopez, J., Mayca, F. Structural analysis and characterization of the fashion industry (fast fashion) in Peru []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/21472
@misc{renati/1442860,
title = "Structural analysis and characterization of the fashion industry (fast fashion) in Peru",
author = "Mayca Rodriguez, Flavia Milagros",
publisher = "Universidad de Lima",
year = "2024"
}
The fashion industry, specifically fast fashion, is affected by various factors and is in continuous dynamism. The objective of this research was to identify the variables and key players that characterize the aforementioned industry in the Peruvian market. The methodology was structured in four consecutive phases and developed a structural analysis of the sector, using the cross-matrix systems tool (MICMAC), and convening a panel of five experts knowledgeable about the industry who developed a collective reflection on the main variables of the system. The results indicated that both domestic demand and consumption trends are the key variables with the greatest dependence and influence, while the most important social actors are fashion designers due to their high level of influence on other stakeholders. As a strategic proposal for the sector, the use of the Green Strategy, ethics in social networks and regulations regarding the production of garments considered fast fahion are considered. This study constitutes a starting point for any sectoral strategic planning action that can be replicated in the region.
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.