Citas bibligráficas
Daviran, W., (2024). La influencia de la transformación digital en la experiencia de clientes de Lima Este visitantes de restaurantes en el distrito de Santa Eulalia [Universidad de Lima]. https://hdl.handle.net/20.500.12724/21678
Daviran, W., La influencia de la transformación digital en la experiencia de clientes de Lima Este visitantes de restaurantes en el distrito de Santa Eulalia []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/21678
@misc{renati/1442839,
title = "La influencia de la transformación digital en la experiencia de clientes de Lima Este visitantes de restaurantes en el distrito de Santa Eulalia",
author = "Daviran Chamorro, Walter Junior",
publisher = "Universidad de Lima",
year = "2024"
}
The general objective of this research is to demonstrate that the digital transformation affects the experience of the adult customer of Lima Este of Restaurants located in the district of Santa Eulalia. The type of research has a quantitative, applied and mixed approach. A survey was conducted with 385 people over 18 years of age, residents of districts in eastern Lima who have visited restaurants in the district of Santa Eulalia. Chapter number one focuses on defining the problem related to how digital transformation affects the customer experience of Eastern Lima in Restaurants located in the district of Santa Eulalia conditioned on the basis of the post-pandemic context as a relevant factor. The same is done when calculating the sample. Chapter number two presents the objectives and hypotheses that allow solving the problem presented in the previous chapter. Additionally, the research instrument is proposed: the survey. Chapter three develops the background of the research and the theoretical bases. Dividing the latter into technological tools; technological awareness of the company and customer focus. Chapter four presents the results of the research. The good correlation is evident between our independent variables: the digital transformation and our dependent variable: the customer experience of residents of Lima Este based on the Spearman correlation analysis and use of the SPSS Statistics program. Finally, the conclusions are made that reinforce the hypothesis in the sense that the digital transformation affects the experience of the adult customer of Lima Este of Restaurants located in the district of Santa Eulalia.
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