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Domenack Bracamonte, Wendy
Chacon Corzo, Ariana
Esquivel Sussoni, Ana Maria
2024-01-23T19:06:56Z
2024-01-23T19:06:56Z
2023
Chacon Corzo, A. & Esquivel Sussoni, A. M. (2023). Caso Campos Cultivados: generación de una cultura unificada para la creación de una marca empleadora sólida y atractiva [Trabajo de suficiencia profesional para optar el Título Profesional de Licenciado en Comunicación, Universidad de Lima]. Repositorio Institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/19694 (es_PE)
https://hdl.handle.net/20.500.12724/19694
Campos Cultivados has identified operational and cultural challenges within its organization, which include a lack of coordination between management and fieldwork, a deficiency in understanding and empathy toward the importance of temporary workers, and issues with the employer brand during harvest season due to rumors of internal misconduct. In response to these issues, a plan for internal communication targeting administrative staff is proposed. The plan aims to recognize the value of fieldwork and includes a motivation campaign to foster the retention of temporary personnel. This plan encompasses objectives, strategies, actions, goals, and indicators to ensure effective implementation. Its purpose is to align all Campos Cultivados employees with a renewed identity that acknowledges the value of every department within the organization, emphasizing the significance of fieldwork in achieving organizational objectives, and building a positive employer brand associated with the promotion of the well-being of temporary workers. (en_EN)
application/pdf
spa
Universidad de Lima
info:eu-repo/semantics/openAccess (*)
https://creativecommons.org/licenses/by-nc-sa/4.0/ (*)
Repositorio Institucional - Ulima (es_PE)
Universidad de Lima (es_PE)
Marcas comerciales (es_PE)
Cultura organizacional (es_PE)
Trademarks (en_EN)
Corporate culture (en_EN)
Comunicación / Comunicación corporativa (es_PE)
Caso Campos Cultivados: generación de una cultura unificada para la creación de una marca empleadora sólida y atractiva (es_PE)
info:eu-repo/semantics/bachelorThesis
Universidad de Lima. Facultad de Comunicación.
Comunicación
Título Profesional
Licenciado en Comunicación
PE
https://purl.org/pe-repo/ocde/ford#5.08.00
http://purl.org/pe-repo/renati/level#tituloProfesional (*)
10803513
https://orcid.org/0000-0003-2575-5584
71080966
70057461
322026
Domenack Bracamonte, Wendy
Santillán Vásquez, Manuel Ángel
Llontop Gómez, Mónica
https://purl.org/pe-repo/renati/type#trabajoDeSuficienciaProfesional (*)
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