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Herrera, N., (2021). Patria Hoteles [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13859
Herrera, N., Patria Hoteles []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13859
@misc{renati/1442188,
title = "Patria Hoteles",
author = "Herrera Zavala, Nicolas Augusto",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Patria Hoteles
Authors(s): Herrera Zavala, Nicolas Augusto
Keywords: Advertising campaigns; Tourism; Trademarks; Hotel chains; Campañas publicitarias; Turismo; Marcas comerciales; Cadenas hoteleras
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: El trabajo consiste en el diseño de una campaña integral para el relanzamiento de una cadena de hoteles luego de estar cerrado producto de la pandemia. Estará dirigido a los nuevos perfiles de vacacionistas con foco en milennials buscando posicionar a la marca como un espacio seguro para realizar un turismo responsable.
The work consists of the design of a comprehensive campaign for the relaunch of a hotel chain after being closed as a result of the pandemic. It will be aimed at the new profiles of vacationers with a focus on millennials seeking to position the brand as a safe space for responsible tourism.
The work consists of the design of a comprehensive campaign for the relaunch of a hotel chain after being closed as a result of the pandemic. It will be aimed at the new profiles of vacationers with a focus on millennials seeking to position the brand as a safe space for responsible tourism.
Link to repository: https://hdl.handle.net/20.500.12724/13859
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Paredes Maibach, Berta; Carrillo Garrath, Emilio; Levi Velazquez, Francisco
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License