Bibliographic citations
Vega, D., (2024). Influencia de la responsabilidad social corporativa en la lealtad del consumidor de Lima Metropolitana en el sector hotelero [Universidad de Lima]. https://hdl.handle.net/20.500.12724/21692
Vega, D., Influencia de la responsabilidad social corporativa en la lealtad del consumidor de Lima Metropolitana en el sector hotelero []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/21692
@misc{renati/1442079,
title = "Influencia de la responsabilidad social corporativa en la lealtad del consumidor de Lima Metropolitana en el sector hotelero",
author = "Vega Muro, Daniella Madeley",
publisher = "Universidad de Lima",
year = "2024"
}
In this research work, Will be discussed about the influence of Corporate Social Responsibility (CSR) on consumer loyalty in Metropolitan Lima in the Hotel Sector. The objective of this work was to identify the level of influence of CSR on consumer loyalty in Metropolitan Lima in the hotel sector. The research had a non-experimental cross-sectional design and through data collection, 403 surveys were obtained, of which 384 were valid to be able to analyze the results obtained and to be able to verify the hypotheses of the thesis. It is worth mentioning that the results reflected that the dimensions of CSR: economic, legal, ethical and philanthropic have a positive influence on consumer loyalty in the hotel sector, since they were reflected through the level of importance in which hotels comply with laws, invest in the quality of your services, participate in social programs, and more. In addition, this level of importance that they have in the various factors is reflected in their loyalty through the number of buybacks, level of consumer satisfaction, level of affection, recommendations to third parties, among others. Finally, this research shows that there is a direct correlation between CSR and consumer Loyalty which is reflected through 4 dimensions of CSR related to cognitive and attitudinal loyalty.
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