Citas bibligráficas
Fernandez, M., Navarro, A. (2024). Creación del manual de marca y difusión de la marca "Amixfriks" sobre anime, manga, manhwa y doramas en Tiktok e Instagram [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20474
Fernandez, M., Navarro, A. Creación del manual de marca y difusión de la marca "Amixfriks" sobre anime, manga, manhwa y doramas en Tiktok e Instagram []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/20474
@misc{renati/1441716,
title = "Creación del manual de marca y difusión de la marca "Amixfriks" sobre anime, manga, manhwa y doramas en Tiktok e Instagram",
author = "Navarro Maldonado, Ana Aurora",
publisher = "Universidad de Lima",
year = "2024"
}
This project proposes the creation of the brand manual and digital strategy for amixfriks brand, with content about anime, manga, manhwa and doramas on the social networks of TikTok and Instagram. Amixfriks consists of segments of trends, dynamics, curiosities, recommendations, reactions and summaries seeking to stand out with its fun and informal tone of communication, focusing on a market niche which is the geek public from 18 to 24 years old interested in anime, manga, manhwa and doramas. Through this we seek to generate content of interest to others, since we grew up influenced by geek culture. To that end, it is necessary to make amixfriks known as a geek content brand, establish a visual identity and communicate the brand through a digital strategy.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons