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Miraval, R., (2021). Manual de identidad y estrategia digital en Facebook e Instagram de Medplus [Universidad de Lima]. https://hdl.handle.net/20.500.12724/16477
Miraval, R., Manual de identidad y estrategia digital en Facebook e Instagram de Medplus []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/16477
@misc{renati/1441306,
title = "Manual de identidad y estrategia digital en Facebook e Instagram de Medplus",
author = "Miraval Umpire, Rodrigo Sebastián",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Manual de identidad y estrategia digital en Facebook e Instagram de Medplus
Authors(s): Miraval Umpire, Rodrigo Sebastián
Advisor(s): Sánchez Beltrán, Patricia
Keywords: Visual identity; Home care services; Internet marketing; Logos (Symbols); Social networks; Technical manuals; Identidad visual; Atención médica a domicilio; Marketing en Internet; Logotipos (Símbolos); Redes sociales; Manuales técnicos
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Med Plus Perú es una empresa peruana que brinda el servicio de atención médica a domicilio,
entre otros servicios. A través de un diseño y estrategia coherente, se creará piezas gráficas en
las distintas plataformas digitales, así como elementos que nos permitieron crear un manual de
identidad y estrategia digital de la marca en el mercado peruano, para finalmente, impulsar la
demanda del servicio. El propósito de Med Plus es brindar un servicio personalizado y de
calidad a sus clientes desde la comodidad de su hogar con profesional altamente calificado y
con las adecuadas herramientas de trabajo, salvaguardando la integridad y salud del paciente
Med Plus Peru is a Peruvian company that provides home health care service, among other services. Through a coherent design and strategy, graphic pieces will be created on the different digital platforms, as well as elements that allowed us to create a brand identity and digital strategy manual in the Peruvian market, to finally boost the demand for the service. The purpose of Med Plus is to provide a personalized and quality service to its clients from the comfort of their home with a highly qualified professional and with the appropriate work tools, safeguarding the integrity and health of the patient.
Med Plus Peru is a Peruvian company that provides home health care service, among other services. Through a coherent design and strategy, graphic pieces will be created on the different digital platforms, as well as elements that allowed us to create a brand identity and digital strategy manual in the Peruvian market, to finally boost the demand for the service. The purpose of Med Plus is to provide a personalized and quality service to its clients from the comfort of their home with a highly qualified professional and with the appropriate work tools, safeguarding the integrity and health of the patient.
Link to repository: https://hdl.handle.net/20.500.12724/16477
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Ledesma Raraz, Pedro; Chávez Guerrero, Josué; Sánchez Beltrán, Patricia
Register date: 1-Sep-2022
This item is licensed under a Creative Commons License