Citas bibligráficas
Cutimbo, A., (2024). Representación de la mujer en los anuncios de Ésika, Cyzone y L'bel evolución de la publicidad del Grupo Belcorp (2012-2022) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20472
Cutimbo, A., Representación de la mujer en los anuncios de Ésika, Cyzone y L'bel evolución de la publicidad del Grupo Belcorp (2012-2022) []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/20472
@misc{renati/1440956,
title = "Representación de la mujer en los anuncios de Ésika, Cyzone y L'bel evolución de la publicidad del Grupo Belcorp (2012-2022)",
author = "Cutimbo Silva, Amira Ximena",
publisher = "Universidad de Lima",
year = "2024"
}
This research qualitative exploratory-descriptive seeks to specify the changes in female representation in the advertising of three brands of the Peruvian company Belcorp: Ésika, Cyzone and L'Bel, over the period of 10 years: from 2012 to 2022. Through content analysis, 66 advertising pieces are reviewed, specifically television spots and catalog covers, related to the three brands mentioned, with a focus only on female models and their representation, analyzing physical features, as well as stereotypes and roles of genre used. This analysis was based on the definition and classification of these themes, found in previous theories and research. The results indicated that there is an evolution in the female representation shown in the analyzed advertising pieces of the three brands, leaving aside certain stereotypes and gender roles.
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