Citas bibligráficas
Torres, C., Vera, C. (2021). Estudio de prefactibilidad para la instalación de una discoteca dirigido al adulto mayor en Lima Metropolitana [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15806
Torres, C., Vera, C. Estudio de prefactibilidad para la instalación de una discoteca dirigido al adulto mayor en Lima Metropolitana []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/15806
@misc{renati/1440516,
title = "Estudio de prefactibilidad para la instalación de una discoteca dirigido al adulto mayor en Lima Metropolitana",
author = "Vera Castillo, Cesar Junior",
publisher = "Universidad de Lima",
year = "2021"
}
The purpose of the study was to determine the market, technical, economic and financial viability for the installation of a nightclub for the elderly in Metropolitan Lima, to achieve this objective an evaluation of multiple factors was carried out, such as the sector of the population where it would result more appropriate according to the characteristics of the area, compared to others, to carry out a good analysis, aspects such as demand, environment, level of competition, among other factors are considered. It began with a macro and micro evaluation of the project, where investment aspects, useful life time, ecological impact, among others, are reviewed. The research focused on the description of the evaluated reality, based on satisfying the population, in this case older adults, keeping in mind the safety and quality of the service based on the clients' requirements. The nightclub was located in Santiago de Surco, specifically on Avenida Jorge Chávez, sectors A, B and C were taken into account with respect to socioeconomic level. Based on the economic analysis, it was determined that, from the perspective of financial flows, the results show, VAN = S / 1 268 878,47, IRR = 178%, Recovery Period = 0,7 year and Benefit / Cost Ratio = 7,04, in addition to considering the number of people in the district, 134 242, these indicators allow us to understand that the investment is feasible. Among the recommendations, it is indicated to have a clear panorama of the development of the market, in order to guarantee subsequent updates in relation to positioning strategies.
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