Citas bibligráficas
Kadena, D., Mendizabal, S. (2022). Creación del manual de marca y estrategia digital para el lanzamiento de la agencia de branding "Brand Pals" [Universidad de Lima]. https://hdl.handle.net/20.500.12724/16467
Kadena, D., Mendizabal, S. Creación del manual de marca y estrategia digital para el lanzamiento de la agencia de branding "Brand Pals" []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/16467
@misc{renati/1440120,
title = "Creación del manual de marca y estrategia digital para el lanzamiento de la agencia de branding "Brand Pals"",
author = "Mendizabal Quiñonez, Sandra Belen",
publisher = "Universidad de Lima",
year = "2022"
}
In a context in which entrepreneurship is on the rise and so is competitiveness, it is necessary to be able to distinguish the value that new businesses have and need, through the identity of a solid and consistent brand. This is how Brand Pals was born, a branding boutique agency that aims to be an ally and help entrepreneurs to convey their meaning to their target audience. Given this, this project seeks to systematize and order the conceptual and visual identity of this nascent branding agency, through the creation of a new methodology that is poured into a brand manual, in order to differentiate itself in the market of branding studies and position itself in the mind of the target audience. Additionally, in this work it is detailed the process of creating a launch strategy to make the brand known in the Peruvian market through a digital ecosystem made up of profiles on social networks and a corporate website.
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