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Title: Operations optimization model under the PDCA APPROACH to increase the number of visitors in a shopping mall: an empirical research in Peru
OCDE field: https://purl.org/pe-repo/ocde/ford#2.11.04
Issue Date: 2022
Institution: Universidad de Lima
Abstract: The number of visitors of a shopping center has a critical impact on its annual turnover, so a small number of such visitors is a major problem for participants in this industry. In the present study, a specific shopping center in Peru that presents this problem was chosen and a model was proposed to improve this indicator. For this, the PDCA cycle is used together with tools such as CRM, Digital Marketing and the SCRUM methodology. After its application, the results of using the Arena Program show a 7% increase in the number of visits and an increase in billing of 13.4%. Therefore, this model can be applied to other companies within the industry which seek to improve said indicators and, with that, their performance.
Discipline: Ingeniería Industrial
Grade or title grantor: Universidad de Lima. Facultad de Ingeniería y Arquitectura
Grade or title: Ingeniero Industrial
Juror: Quiroz Flores, Juan Carlos; Flores Pérez, Alberto Enrique; Ruiz Ruiz, Marcos Fernando
Register date: 2-Mar-2023



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