Look-up in Google Scholar
Full metadata record
Flores Pérez, Alberto Enrique
Mosqueira Stucchi, Alejandro Eduardo
Vassallo Burneo, Ignacio
2023-03-02T22:34:23Z
2023-03-02T22:34:23Z
2022
Mosqueira Stucchi, A.E. & Vassallo Burneo, I. (2022). Operations optimization model under the PDCA APPROACH to increase the number of visitors in a shopping mall: an empirical research in Peru [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/17799 (es_PE)
https://hdl.handle.net/20.500.12724/17799
The number of visitors of a shopping center has a critical impact on its annual turnover, so a small number of such visitors is a major problem for participants in this industry. In the present study, a specific shopping center in Peru that presents this problem was chosen and a model was proposed to improve this indicator. For this, the PDCA cycle is used together with tools such as CRM, Digital Marketing and the SCRUM methodology. After its application, the results of using the Arena Program show a 7% increase in the number of visits and an increase in billing of 13.4%. Therefore, this model can be applied to other companies within the industry which seek to improve said indicators and, with that, their performance. (es_PE)
application/pdf
eng
Universidad de Lima
info:eu-repo/semantics/openAccess (*)
https://creativecommons.org/licenses/by-nc-sa/4.0/ (*)
Repositorio Institucional Ulima
Universidad de Lima
Centros comerciales (es_PE)
Marketing en Internet (es_PE)
Comportamiento del consumidor (es_PE)
Shopping centers (es_PE)
Internet marketing (es_PE)
Consumer behavior (es_PE)
Ingeniería industrial / Ingeniería de negocios (es_PE)
Operations optimization model under the PDCA APPROACH to increase the number of visitors in a shopping mall: an empirical research in Peru (es_PE)
info:eu-repo/semantics/bachelorThesis
Universidad de Lima. Facultad de Ingeniería y Arquitectura
Ingeniería Industrial
Título profesional
Ingeniero Industrial
PE
https://purl.org/pe-repo/ocde/ford#2.11.04
http://purl.org/pe-repo/renati/level#tituloProfesional (*)
9278816
https://orcid.org/0000-0003-0813-0662
70471263
70746276
722026
Quiroz Flores, Juan Carlos
Flores Pérez, Alberto Enrique
Ruiz Ruiz, Marcos Fernando
https://purl.org/pe-repo/renati/type#tesis (*)
Privada asociativa



This item is licensed under a Creative Commons License Creative Commons