Citas bibligráficas
Silva, L., (2021). Campaña de comunicación integral para el lanzamiento del restaurante de comida casera peruana por delivery “el gustito de la abuela” [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14772
Silva, L., Campaña de comunicación integral para el lanzamiento del restaurante de comida casera peruana por delivery “el gustito de la abuela” []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14772
@misc{renati/1439925,
title = "Campaña de comunicación integral para el lanzamiento del restaurante de comida casera peruana por delivery “el gustito de la abuela”",
author = "Silva Polo, Luis Angel",
publisher = "Universidad de Lima",
year = "2021"
}
This work consists of the design of an integral communication campaign for the launch of a fast food restaurant chain by delivery called "El gustito de la Abuela", which will be aimed at young adults who telework and do not have a reliable food offer, so we seek to position our brand as a safe, healthy and quality service using the figure of the grandmother, in order to generate an emotional bond before communicating our benefits and the reasons why we are relevant to the target. The material is designed for an online communication campaign, for which videos (storyboards), static and animated graphic pieces were developed, which will be deployed according to a previously established media and content strategy.
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