Citas bibligráficas
Fanárraga, R., Vasquez, C. (2021). Campaña integral de comunicación para el lanzamiento de una nueva marca y producto de la empresa Gloria S.A. [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13812
Fanárraga, R., Vasquez, C. Campaña integral de comunicación para el lanzamiento de una nueva marca y producto de la empresa Gloria S.A. []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13812
@misc{renati/1439516,
title = "Campaña integral de comunicación para el lanzamiento de una nueva marca y producto de la empresa Gloria S.A.",
author = "Vasquez Palacios, Cesar Alejandro",
publisher = "Universidad de Lima",
year = "2021"
}
This project presents an online and offline all-round communication campaign for the Gloria S.A. company for the launching of a new instant oatmeal in the Peruvian market. The activities developed involve the creation of the brand, the graphic design of the product, production of the audiovisual materials and a complete media selection for the product. There are communication and marketing objectives. The communication objective is to launch an innovative and unique campaign that will help the company's new product to quickly position itself in the consumer's mind, thanks to its differential advantage over the other competitors, highlighting that it has a very easy preparation process, and also that it is nutritious and practical, breaking with the paradigm that instant products are bad for one’s health. The marketing objective is to achieve brand awareness and recognition in the target and become sales leaders in the Peruvian market, especially in the instant oatmeal subsegment, in a medium term. The campaign will last for 3 months.
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