Bibliographic citations
Luján, L., Morales, L. (2022). Realización del manual de identidad corporativa y creación de la estrategia digital para la página web Dolce Soleil Blog [Universidad de Lima]. https://hdl.handle.net/20.500.12724/16801
Luján, L., Morales, L. Realización del manual de identidad corporativa y creación de la estrategia digital para la página web Dolce Soleil Blog []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/16801
@misc{renati/1438555,
title = "Realización del manual de identidad corporativa y creación de la estrategia digital para la página web Dolce Soleil Blog",
author = "Morales Ramirez, Lourdes Cecila",
publisher = "Universidad de Lima",
year = "2022"
}
This paper will explore the creation of the identity of Dolce Soleil Blog, a web page with reviews, recipes and baking tips. This was developed under the Brand Transformation Cycle methodology. The project began with an in-depth knowledge of the brand, and based on this, a diagnosis of the brand's growth opportunities was made. Then, the creation of the visual identity proposal and the corporate manual was carried out. Afterwards the digital strategy for brand communication on its website and Instagram was developed. From this, the final version of the visual identity and content design for the Instagram social network and the blog were consolidated. Likewise, during the development of the project, the main findings obtained from the surveys and interviews with the target audience were taken into account. Validations were carried out with experts in the field and with the founder of the brand and confectionery specialist.
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