Citas bibligráficas
Guevara, S., Nuñez, J. (2023). La relación entre el m-commerce y el comportamiento del consumidor/usuario de los aplicativos móviles de delivery en la categoría restaurantes de PedidosYa, Rappi y Didi Foods de Lima Metropolitana en el 2023 [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20445
Guevara, S., Nuñez, J. La relación entre el m-commerce y el comportamiento del consumidor/usuario de los aplicativos móviles de delivery en la categoría restaurantes de PedidosYa, Rappi y Didi Foods de Lima Metropolitana en el 2023 []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/20445
@misc{renati/1438048,
title = "La relación entre el m-commerce y el comportamiento del consumidor/usuario de los aplicativos móviles de delivery en la categoría restaurantes de PedidosYa, Rappi y Didi Foods de Lima Metropolitana en el 2023",
author = "Nuñez Aquino, Jose Manuel",
publisher = "Universidad de Lima",
year = "2023"
}
The purpose of this research is to analyze the relationship between m-commerce and consumer/user behavior of the mobile applications of the restaurant categories PedidosYa, Rappi and Didi Foods in Metropolitan Lima in 2023. This study was conducted at the end of the State of Emergency, which represents a relevant factor to mention since many people started to use mobile delivery applications to make their purchases. Consequently, shopping habits were formed with the help of these applications, as well as the entry of brands into this market, as was the case of Didi Foods. On the other hand, during data collection and analysis, the correlational-descriptive methodology was used in order to determine if there is a relationship between both variables, specifically, the dimensions of each variable. In this case, the dimensions chosen for the m-commerce or mobile commerce variable were ubiquity, interactivity and personalization/adaptation. Regarding the consumer behavior variable, the dimensions chosen were motivation and values, perception and lifestyles. Likewise, reliability and data validation tests were applied in the pilot test to know if the instrument used was adequate to run the final test. Therefore, it was concluded that there are different consumer profiles based on the age of the respondents, the dimensions mentioned are relevant and there is an average correlation between the proposed variables.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons