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Pacora, A., (2021). Punto Fusión [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14755
Pacora, A., Punto Fusión []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14755
@misc{renati/1436286,
title = "Punto Fusión",
author = "Pacora Cueva, Alessandra Geraldine",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Punto Fusión
Authors(s): Pacora Cueva, Alessandra Geraldine
Keywords: Advertising campaigns; Digital media; Delivery of goods; Campañas publicitarias; Medios digitales; Restaurantes; Entrega de mercancías
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: El trabajo consiste en el diseño de una campaña digital de comunicación para el
lanzamiento de una nueva cadena de restaurante online de comida casera peruana que
ofrece planes de almuerzos semanales y mensuales solo vía delivery. Tal proyecto está
dirigido a los adultos jóvenes de nivel socioeconómico AB, de veinticinco a treinta y
cinco años de edad que viven solos o comparten el departamento con amigos, trabajan
de forma independiente o en oficina, cuidan su salud, se preocupan por hacer deporte,
comen saludablemente, tienen un gran gusto por la comida peruana bien hecha y
balanceada, son exploradores de nuevos lugares, amistades y sabores y, aunado a ello,
son los nuevos workaholics peruanos que aman su trabajo, al que le dedican gran parte
de su tiempo. Frente a ese público, se busca posicionar la marca, destacando el mensaje
de la identidad culinaria peruana y priorizando la difusión de platos locales no tan
conocidos, y, a su vez, ofrecer planes de almuerzos que involucren historias, tradiciones
y sabores; motivo por el cual resaltamos nuestra preocupación respecto al tiempo de ese
público y la confianza de que su comida llegará a sus manos cuidadosamente.
The work consists of the design of a digital communication campaign for the launch of a new online restaurant chain of Peruvian homemade food that offers weekly and monthly lunch plans only via delivery. Such a project is aimed at young adults of AB socioeconomic level, from twenty-five to thirty-five years of age who live alone or share the apartment with friends, work independently or at the office, take care of their health, care about sports, eat healthily, have a great taste for well-made and balanced Peruvian food, are explorers of new places, friendships and flavors and, in addition to this, are the new Peruvian workaholics who love their work, to which they dedicate much of their time. In front of this public, we seek to position the brand, highlighting the message of the Peruvian culinary identity and prioritizing the dissemination of not so well-known local dishes, and, in turn, offering lunch plans that involve stories, traditions and flavors; which is why we highlight our concern regarding the time of that public and the confidence that their food will reach their hands with care
The work consists of the design of a digital communication campaign for the launch of a new online restaurant chain of Peruvian homemade food that offers weekly and monthly lunch plans only via delivery. Such a project is aimed at young adults of AB socioeconomic level, from twenty-five to thirty-five years of age who live alone or share the apartment with friends, work independently or at the office, take care of their health, care about sports, eat healthily, have a great taste for well-made and balanced Peruvian food, are explorers of new places, friendships and flavors and, in addition to this, are the new Peruvian workaholics who love their work, to which they dedicate much of their time. In front of this public, we seek to position the brand, highlighting the message of the Peruvian culinary identity and prioritizing the dissemination of not so well-known local dishes, and, in turn, offering lunch plans that involve stories, traditions and flavors; which is why we highlight our concern regarding the time of that public and the confidence that their food will reach their hands with care
Link to repository: https://hdl.handle.net/20.500.12724/14755
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Paredes Maibach, Berta; Carrillo Garrath, Emilio; Mejía Perea, Eduardo
Register date: 14-Dec-2021
This item is licensed under a Creative Commons License