Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Barbachan, M., (2022). Aplicativo pidiendo canción [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17269
Barbachan, M., Aplicativo pidiendo canción []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17269
@mastersthesis{renati/1435928,
title = "Aplicativo pidiendo canción",
author = "Barbachan Gonzales, Mario Michel",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Aplicativo pidiendo canción
Authors(s): Barbachan Gonzales, Mario Michel
Advisor(s): Monard Rivas, Elohim
Keywords: Mobile apps; Musicians; Music teachers; Music fans; Music appreciation; Aplicaciones para móviles; Músicos; Profesores de música; Aficionados a la música; Apreciación musical
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.04
Issue Date: 2022
Institution: Universidad de Lima
Abstract: La música es un arte expresivo que conecta con millones de personas a nivel global. La conexión con la música surge en aquellos melómanos quienes con el espíritu de poder reinterpretar sus canciones preferidas buscan poder tener un espacio personalizado de aprendizaje musical en línea. A la par se encuentran los músicos profesionales que generan su ingreso mensual a través de diferentes aristas dentro de esta industria, pero estos últimos han visto mermados sus ingresos por el actual contexto pospandémico.
En el siguiente trabajo de investigación se desarrolla el proyecto de emprendimiento del Aplicativo (App) de tipo Marketplace para dispositivos móviles «Request Song», el cual plantea un puente entre ambos perfiles, con el fin de crear, por un lado, un mercado económico rentable para los músicos profesionales, y por otro generar una comunidad expresiva para las personas melómanas.
La recolección de datos que valida cubrir las necesidades observadas se llevará a cabo mediante entrevistas en profundidad estructuradas dirigidas a melómanos adultos limeños y a músicos locales limeños. Como se comprobará en el documento, los hallazgos encontrados corroboran, en más de un 80% de los entrevistados, la necesidad de tener a disposición una plataforma en línea con contenidos personalizados de aprendizaje musical.
El proyecto para ser viable, busca enganchar ambos perfiles a través de una campaña de awareness vía publicidad digital en redes, para así establecer en los primeros seis meses una masa crítica de 10,000 usuarios de pago suscritos a la plataforma.
Music is an expressive art that connects with millions of people globally. The connection with music arises in those music lovers who, with the spirit of being able to reinterpret their favorite songs, seek to have a personalized space for learning music online. At the same time are professional musicians who generate their monthly income through different aspects within this industry, but the latter have seen their income reduced by the current post-pandemic context. In the following research work, the entrepreneurship project of the Application (App) of the Marketplace type for mobile devices «Request Song» is developed, which proposes a bridge between both profiles, in order to create, on the one hand, an economic market profitable for professional musicians, and on the other generate an expressive community for music lovers. The data collection that validates meeting the observed needs will be carried out through structured in-depth interviews aimed at adult music lovers from Lima and local musicians from Lima. As will be verified in the document, the findings found corroborate, in more than 80% of the interviewees, the need to have an online platform with personalized music learning content available. To be viable, the project seeks to engage both profiles through an awareness campaign via digital advertising on networks, in order to establish a critical mass of 10,000 paying users subscribed to the platform in the first six months.
Music is an expressive art that connects with millions of people globally. The connection with music arises in those music lovers who, with the spirit of being able to reinterpret their favorite songs, seek to have a personalized space for learning music online. At the same time are professional musicians who generate their monthly income through different aspects within this industry, but the latter have seen their income reduced by the current post-pandemic context. In the following research work, the entrepreneurship project of the Application (App) of the Marketplace type for mobile devices «Request Song» is developed, which proposes a bridge between both profiles, in order to create, on the one hand, an economic market profitable for professional musicians, and on the other generate an expressive community for music lovers. The data collection that validates meeting the observed needs will be carried out through structured in-depth interviews aimed at adult music lovers from Lima and local musicians from Lima. As will be verified in the document, the findings found corroborate, in more than 80% of the interviewees, the need to have an online platform with personalized music learning content available. To be viable, the project seeks to engage both profiles through an awareness campaign via digital advertising on networks, in order to establish a critical mass of 10,000 paying users subscribed to the platform in the first six months.
Link to repository: https://hdl.handle.net/20.500.12724/17269
Discipline: Dirección Estratégica de Contenidos
Grade or title grantor: Universidad de Lima. Escuela de Posgrado
Grade or title: Maestro en Dirección Estratégica de Contenidos
Juror: Vargas Bianchi, Lizardo; Cuevas Calderon, Elder Alejandro; Arditto Diaz, Luis Eduardo
Register date: 13-Dec-2022
This item is licensed under a Creative Commons License