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Solano, D., Zolezzi, D. (2022). Plan de comunicación interna para "Sol y Luna esencias vitales" [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17196
Solano, D., Zolezzi, D. Plan de comunicación interna para "Sol y Luna esencias vitales" []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17196
@misc{renati/1435636,
title = "Plan de comunicación interna para "Sol y Luna esencias vitales"",
author = "Zolezzi Vasquez, Daniella",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Plan de comunicación interna para "Sol y Luna esencias vitales"
Authors(s): Solano Chang, Desiree; Zolezzi Vasquez, Daniella
Advisor(s): Domenack Bracamonte, Wendy
Keywords: Communication in organizations; Management culture; Comunicación organizacional; Cultura organizacional
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: Sol y Luna Esencias Vitales nació en el 2006 como parte de un emprendimiento de
cosmética natural. Iniciaron vendiendo 3 productos y sus principales clientes eran
familiares y amigos. Su presencia en redes sociales y ferias itinerantes logró que crezcan
evolutivamente, para que hoy, 16 años más tarde, estén presentes en centros comerciales
y tiendas por departamento con una cartera de productos mucho más amplia. Debido a su
éxito y expansión comercial, era necesario construir hacia dentro lo que habían logrado
hacia fuera. De la mano de una consultora, establecieron su nueva declaración de visión,
propósito y valores; sin embargo, no se ejecutaron acciones o iniciativas que evidencien
su nueva cultura de cara al colaborador.
Por ello, el presente plan de comunicación interna tiene como objetivo conectar a los
colaboradores con la cultura de la empresa a fin de mantenerlos informados, motivados
y comprometidos en el día a día. Se trata de una estrategia que construye un área de
comunicación interna, potencia canales, acerca a los líderes, crea experiencias y
reconoce.
Sol y Luna Esencias Vitales was born in 2006 as part of a natural cosmetics venture.They started selling 3 products and their main customers were family and friends. Their presence in social networks and traveling fairs allowed them to grow in an evolutionary way, so that today, 16 years later, they are present in shopping malls and department stores with a much broader product portfolio. Because of their success and business expansion, it was necessary to build inward on what they had achieved outward. From the hand of a consultant firm, they established their new vision, purpose and values statement; however, no actions or initiatives were implemented to demonstrate their new employee-facing culture. Therefore, this internal communication plan aims to connect employees with the company's culture in order to keep them informed, motivated and committed on a daily basis. It is a strategy that builds an internal communication area, strengthens channels, brings leaders closer, creates experiences and recognition.
Sol y Luna Esencias Vitales was born in 2006 as part of a natural cosmetics venture.They started selling 3 products and their main customers were family and friends. Their presence in social networks and traveling fairs allowed them to grow in an evolutionary way, so that today, 16 years later, they are present in shopping malls and department stores with a much broader product portfolio. Because of their success and business expansion, it was necessary to build inward on what they had achieved outward. From the hand of a consultant firm, they established their new vision, purpose and values statement; however, no actions or initiatives were implemented to demonstrate their new employee-facing culture. Therefore, this internal communication plan aims to connect employees with the company's culture in order to keep them informed, motivated and committed on a daily basis. It is a strategy that builds an internal communication area, strengthens channels, brings leaders closer, creates experiences and recognition.
Link to repository: https://hdl.handle.net/20.500.12724/17196
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Domenack Bracamonte, Wendy; Struyf Palacios, Erik; Consigliere Ruiz, Palacios
Register date: 7-Dec-2022
This item is licensed under a Creative Commons License