Bibliographic citations
Cordiglia, R., Riera, J. (2022). Producción y realización de evento de fútbol digital “Claro Gaming XI JUEGAPES” en trabajo con la Liga Peruana de Pro Evolution Soccer – Esports Entertainment E.I.R.L [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15988
Cordiglia, R., Riera, J. Producción y realización de evento de fútbol digital “Claro Gaming XI JUEGAPES” en trabajo con la Liga Peruana de Pro Evolution Soccer – Esports Entertainment E.I.R.L []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/15988
@misc{renati/1435535,
title = "Producción y realización de evento de fútbol digital “Claro Gaming XI JUEGAPES” en trabajo con la Liga Peruana de Pro Evolution Soccer – Esports Entertainment E.I.R.L",
author = "Riera Ato, Jose Carlos",
publisher = "Universidad de Lima",
year = "2022"
}
The present professional work is the production and realization of the virtual soccer event "Claro Gaming XI JUEGAPES" in charge of the company ESports Entertainment E.I.R.L. In this project we will tell how the growth of the national competitive circuit of efootball PES at the levels of the organization has been, the ecosystem and the strategic allies that are needed for this "video game" to go from being just a recreational activity to a professional competitive activity. We will put into practice our knowledge acquired during our academic and professional stage to produce this event based on marketing strategies, market studies and research, segmentation of target audiences, campaign development, public relations management, content creation and design of graphic pieces distributed through digital channels such as social networks and websites.
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