Bibliographic citations
Noriega, C., Wong, X. (2021). “El viaje de Franco”: realización de video promocional para el centro de innovación y desarrollo emprendedor (CIDE-PUCP) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14265
Noriega, C., Wong, X. “El viaje de Franco”: realización de video promocional para el centro de innovación y desarrollo emprendedor (CIDE-PUCP) []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14265
@misc{renati/1434730,
title = "“El viaje de Franco”: realización de video promocional para el centro de innovación y desarrollo emprendedor (CIDE-PUCP)",
author = "Wong Vargas, Ximena Alessandra",
publisher = "Universidad de Lima",
year = "2021"
}
This work of professional sufficiency addresses the creative development and audiovisual production phases of the promotional video "El viaje de Franco", developed for the Fast Entrepreneur Trip (FET) program of the Center for Innovation and Entrepreneurial Development (CIDE) of the Pontifical Catholic University of Peru (PUCP). The piece was created with the objective of increasing the number of requests for information about the FET Program on Facebook by 100% during the 6 months following its publication. The work is supported through five stages that include the determination of the objective, the definition of the strategic concept, the development and audiovisual production, the validation and implementation of changes made. Finally, as a result, the number of requests for information on the FET Program was doubled in the 6 months after its publication.
This item is licensed under a Creative Commons License