Citas bibligráficas
Manosalva, O., (2024). Endomarketing y clima laboral en la escuela de posgrado de una universidad privada de Trujillo 2024 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/49092
Manosalva, O., Endomarketing y clima laboral en la escuela de posgrado de una universidad privada de Trujillo 2024 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/49092
@mastersthesis{renati/1356506,
title = "Endomarketing y clima laboral en la escuela de posgrado de una universidad privada de Trujillo 2024",
author = "Manosalva Palma, Olga",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The main objective of this research was to determine the relationship between Endomarketing and Work Climate in the Graduate School of a Private University of Trujillo, 2024. The study was a substantive, descriptive correlational design. The sample consisted of 41 collaborators. The questionnaire of Maria Cristina Bohnenberger, later adapted by Zegarra, F. (2014) and used by Araque, D. et al (2017) and the Work Climate Scale CL - SPC of Sonia Palma were used as instruments. At the level of results, it was found, in the Endomarketing variable, the predominance of the medium level represented by 51.2% of collaborators, 36.6% evidenced the high level; and 12.2% a low level. Likewise, with respect to Work Climate, the high level predominates, represented by 48.8% of workers, 34.1% show a low level, and 17.1% show a medium level. Regarding the correlation between the dimensions of Endomarketing and the Work Climate, a highly significant correlation (p<.01) was found, where it is concluded that there is a highly significant correlation (p<.01), positive between the variables Endomarketing and Work Climate (rho =.669).
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons