Citas bibligráficas
Vilchez, M., Herrera, I. (2016). Estrategias de comunicación para promover el potencial turístico de la Laguna de Conache del distrito de Laredo – departamento de La Libertad - 2016 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/1477
Vilchez, M., Herrera, I. Estrategias de comunicación para promover el potencial turístico de la Laguna de Conache del distrito de Laredo – departamento de La Libertad - 2016 [Tesis]. PE: Universidad Privada Antenor Orrego; 2016. https://hdl.handle.net/20.500.12759/1477
@misc{renati/1346449,
title = "Estrategias de comunicación para promover el potencial turístico de la Laguna de Conache del distrito de Laredo – departamento de La Libertad - 2016",
author = "Herrera Carbajal, Irvin Ivan",
publisher = "Universidad Privada Antenor Orrego",
year = "2016"
}
This study was conducted in order to develop communication strategies to promote the tourism potential of Lake District Conache Laredo - Department of Freedom - 2016 “. Therefore, the aim of this report is to identify the tourism potential that exists in the lagoon Conache Laredo District. To view the current situation subsequently develop the marketing communication plan. They have participated in research 266 visitors who were applied a questionnaire that has allowed to know the opinion of the same with respect to the study variables, also has been used to design contrasting one-box type no experimental cross one group for data analysis was used descriptive statistics The results of the research has revealed the tourist potential that owns the Laguna Conache this being quite high, and appropriate for developing rural tourism, adventure tourism, eco-tourism, gastronomic tourism and cultural tourism, however lacks services covering the basic needs that allow the enjoyment of tourist resources such as hotels, restaurants, transportation, guide services, etc., however the most popular items are the adventure sports like sandboarding, zip line and palestra, followed landscape containing the place. Therefore it is considered appropriate and effective, greatly promote the development of a communications strategy to promote the tourism potential of Lake Conache District Laredo, Department of La Libertad, involving in the first instance to the surrounding villagers to it so that they are generated business initiatives aimed at improving their quality of life and that of their families and secondly with local, regional and PROMPERU governments. Communication strategy that ultimately will boost demand for domestic tourists and international
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