Bibliographic citations
Mendo, M., (2025). Preferencias de los pobladores de Sullana respecto a las características del periodismo móvil de La República Norte, 2024 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/57031
Mendo, M., Preferencias de los pobladores de Sullana respecto a las características del periodismo móvil de La República Norte, 2024 [Tesis]. PE: Universidad Privada Antenor Orrego; 2025. https://hdl.handle.net/20.500.12759/57031
@misc{renati/1345416,
title = "Preferencias de los pobladores de Sullana respecto a las características del periodismo móvil de La República Norte, 2024",
author = "Mendo Masías, Maribel",
publisher = "Universidad Privada Antenor Orrego",
year = "2025"
}
The objective of this research is to describe the preferences of the residents of Sullana regarding the characteristics of mobile journalism of La República Norte, 2024. The population was made up of a total of 384 residents of the Sullana district, who are between 18 and 65 years old. This basic, descriptive-level research conforms to the non-experimental design. Through a questionnaire applied in person, it was identified that the sample prefers journalistic content linked to entertainment, police and health topics, which must be presented with dynamic multimedia elements. Also, it was found that, from the perspective of distribution, users showed a predilection for formats that demand greater rigor and citizen participation. In addition, they prefer to consume long-term content that explains the topic in depth. In addition, they prefer to consume long-term content that explains the topic in depth. This favoritism of the population studied is aligned with what is proposed by the methodology of interpretive journalism
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