Citas bibligráficas
Chero, M., Raza, B. (2021). Relación entre la satisfacción de los usuarios y la imagen corporativa de la Academia de Comunicadores de Trujillo en el año 2020 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/7150
Chero, M., Raza, B. Relación entre la satisfacción de los usuarios y la imagen corporativa de la Academia de Comunicadores de Trujillo en el año 2020 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/7150
@misc{renati/1341120,
title = "Relación entre la satisfacción de los usuarios y la imagen corporativa de la Academia de Comunicadores de Trujillo en el año 2020",
author = "Raza Alvarez, Brenda Amalia",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
The main objective of this research was to determine the relationship between user satisfaction and the corporate image of the Trujillo Academy of Communicators in 2020. The research hypothesis presented was that there is a significant direct relationship between the user satisfaction and the corporate image of the Trujillo Academy of Communicators. The study approach was quantitative and its design was descriptive; which used the survey as a research technique and the questionnaire as an instrument. The population was conformed of 134 users and the sample was made up of 100 users who took at least one online workshop dictated by the Academy of Communicators, since by using digital channels the users can be local, national and foreign. The results show that users are satisfied, inferring that the Academy has fulfilled their expectations. On the other hand, the perception of the corporate image is good. Finally, it is concluded that there is a direct and significant relationship between user satisfaction and corporate image, as shown by the Pearson coefficient that yielded the value of 0.834, which accepts the research hypothesis and rejects the null.
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