Bibliographic citations
Vidal, M., Chaname, M. (2025). Estudio de caso: Baja productividad en un área de venta digital de una compañía aseguradora de Lima, Perú (2023-2024) [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684010
Vidal, M., Chaname, M. Estudio de caso: Baja productividad en un área de venta digital de una compañía aseguradora de Lima, Perú (2023-2024) [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/684010
@misc{renati/1301014,
title = "Estudio de caso: Baja productividad en un área de venta digital de una compañía aseguradora de Lima, Perú (2023-2024)",
author = "Chaname Valderrama, Milka Catalina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
The main objective of this work is to identify the factors that influence the low productivity of sales agents of an insurance company and to propose effective alternatives to improve their performance. For this, an analysis of the organizational context was carried out, including the evaluation of internal and external factors that affect the operation of the company. Relevant internal documents were reviewed and interviews were carried out with different staff members, which allowed us to collect their experiences and perceptions. The results showed that low productivity is due to several key factors, including lack of continuous training, insufficient technological resources and motivation problems. These findings underscore the need to implement comprehensive training strategies and improve working conditions, which could result in a significant increase in agent performance. This work highlights the importance of a comprehensive approach to foster a more productive and motivating work environment.
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