Citas bibligráficas
Durand, A., Ponce, D. (2025). Propuesta de mejora para incrementar la penetración de los seguros vehiculares a nivel nacional [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684009
Durand, A., Ponce, D. Propuesta de mejora para incrementar la penetración de los seguros vehiculares a nivel nacional [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/684009
@misc{renati/1300999,
title = "Propuesta de mejora para incrementar la penetración de los seguros vehiculares a nivel nacional",
author = "Ponce Aguirre, Dennys Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
In the vehicle insurance sector in Peru, customer retention is crucial to business success. However, low financial education and a lack of prevention culture contribute to users considering insurance as an expense, rather than an investment. For this reason, the objective of this work is to identify the factors that cause consumers not to decide to contract or renew vehicle insurance; in order to propose the strategies that insurers must begin to take into account and improve the customer experience as one of the fundamental pillars for the sector. To do this, the global and specific environment of the insurance market in Peru is analyzed through the PESTEL evaluation tool. Likewise, the main internal factors are described, which contribute to the success of companies through Porter's five forces. In the research, qualitative methodology is used based on a bibliographic review of related research and interviews with experts who work in the sector of the study. Based on the results, innovative alternatives are proposed that seek to address the identified problems, based on relevant theories and concepts with the aim of responding to the needs of clients in the vehicle insurance sector. On the other hand, a comparative analysis of the solution proposals presented is carried out, considering key factors identified such as customer service, price, innovation and loyalty to select the most effective and viable alternative to improve customer acquisition and retention in the vehicle insurance sector. Finally, the conclusions and recommendations found in the research will be presented.
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