Citas bibligráficas
Loyola, G., Góngora, O. (2024). Plan de Negocios para un Centro de Rehabilitación en Adicciones en Cusco [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684045
Loyola, G., Góngora, O. Plan de Negocios para un Centro de Rehabilitación en Adicciones en Cusco [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/684045
@mastersthesis{renati/1300997,
title = "Plan de Negocios para un Centro de Rehabilitación en Adicciones en Cusco",
author = "Góngora Calvo, Omar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This paper addresses a business plan for an addiction rehabilitation center in Cusco, Peru, focused on providing detoxification and therapy services, both residential and outpatient, with a comprehensive and personalized approach. The center's differentiation strategy is based on treatment tailored to individual needs and the integration of local culture. In addition, the initial investment is estimated at S/ 256,655.00, and the financial analysis projects an economic IRR of 27.78% and an economic NPV of S/ 190,872, indicating the viability of the project. The proposal seeks to meet the growing demand for rehabilitation services in a target market of 2,207 people, focusing on patients in the AB socioeconomic level.
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