Citas bibligráficas
Espinoza, V., Prado, C., Vargas, J. (2024). Propuesta de implementación de servicios digitales complementarios para una cadena de gimnasios en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684047
Espinoza, V., Prado, C., Vargas, J. Propuesta de implementación de servicios digitales complementarios para una cadena de gimnasios en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/684047
@mastersthesis{renati/1300990,
title = "Propuesta de implementación de servicios digitales complementarios para una cadena de gimnasios en Lima Metropolitana",
author = "Vargas Laos, Juan Carlos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
We are currently experiencing a digital transformation in our country, and companies have had to reinvent themselves and adapt to the new needs and habits of customers. The Peruvian fitness market is no exception to this transformation. In recent years, the industry has seen a rapid growth curve, driven by large gym chains and the rise of more functional training centers due to increasing demand for innovative and personalized workouts. This sector has benefited from the growing awareness among consumers about their habits and routines in favor of their health. In the market, we now see a more digital consumer, engaging in their sports activities with basic digital accessories, starting with their cell phones, smartwatches, fitness bands, smart earbuds, etc. This "digital fitness consumer" exists in a digital world with active social media platforms like Instagram, YouTube, TikTok, and trending influencers recommending all kinds of routines, habits, or selling products. This fitness consumer is looking for effective results to meet their needs for "a healthier life." Hence, our proposal is born Implementation of complementary digital services for a chain of gyms in Metropolitan Lima, providing end-users with personalized coaching and nutritionist services, offering broad schedule availability and the ease of connecting from any geographical location. The digital connection has taken off in our country at a rapid pace, and our complementary services are the first step in the chain of services for the benefit of our fitness users.
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