Citas bibligráficas
Garcia, Y., Gutierrez, A. (2025). Pérdida de oportunidad de ventas en la empresa JAP Perú S.A.C. a nivel de Lima Metropolitana – 2024 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683859
Garcia, Y., Gutierrez, A. Pérdida de oportunidad de ventas en la empresa JAP Perú S.A.C. a nivel de Lima Metropolitana – 2024 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/683859
@misc{renati/1300899,
title = "Pérdida de oportunidad de ventas en la empresa JAP Perú S.A.C. a nivel de Lima Metropolitana – 2024",
author = "Gutierrez Zarabia, Alvaro Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
This research aims to implement strategies to improve the current competitiveness of JAP Perú company through the improvement of the service channel and manual processes. During 2024, the peruvian economic sector has had sustained development that is demonstrated in the low inflation rates that have favored the creation of a considerable number of medium-sized companies to the point that they currently employ more than 75 % of the country's trained workforce. The first action of the research is to evaluate the strengths, weaknesses, opportunities and threats, as well as the internal and external factors that directly influence the company, where the problem was identified as the loss of sales opportunity of the company, which directly impact in user satisfaction, loyalty and openness to new contracts. As a result, 3 alternatives were determined to confront the problem: implement a reward program, implement the sales funnel tool and a CRM platform, and finally establish a digital marketing force, looking for improving the perspective of the company for the user, generating retention based on better monitoring of the sales process and the company's efforts to reach new users, generating more and better sales opportunities. Finally, it was concluded that the best alternative is to invest in the implementation of a new CRM platform along with applying the sales funnel technique. This will improve competitiveness and increase the customer base.
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